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Writer's picturePolina Khazina

The Most Common Financial Mistakes in Startups and How to Avoid Them

Starting a business is an exciting process, but it’s not without its challenges. Many entrepreneurs make financial mistakes that could have been avoided with a bit of planning and knowledge. Here are some of the most common financial errors in startups, along with practical tips to prevent them and ensure your business begins with a strong financial foundation.

1. Not Having a Clear Budget


One common mistake is starting without a detailed budget. Without a budget, it’s easy to lose control of expenses and lack a clear vision of expected income.


How to Avoid It: From the beginning, create a budget that includes all possible expenses: supplies, marketing, rent, salaries, and any other relevant costs. Regularly update your budget and compare it to your income to ensure you’re sticking to the plan.


2. Not Separating Personal and Business Finances


Entrepreneurs often use personal accounts to manage business funds, which makes it difficult to track business income and expenses accurately.


Tip: Open a dedicated business bank account and handle all transactions through it. This will not only simplify accounting but also help you accurately measure your company’s

profitability.


3. Underestimating Startup Costs


Many entrepreneurs miscalculate how much money they need to launch their business and run out of funds during critical stages.


How to Avoid It: Make a realistic estimate of all startup costs and include a buffer for unexpected expenses. It’s also advisable to have a reserve fund for the first few months since income may take time to stabilize.


4. Not Controlling Operating Expenses


In the excitement of starting a business, some entrepreneurs make unnecessary purchases or invest in non-priority items, which can strain cash flow.


Tip: Keep expenses under control. Evaluate each purchase and determine whether it’s truly necessary for the business’s growth. It’s better to start with the basics and reinvest as the business grows.


5. Ignoring the Importance of Cash Flow


Lack of liquidity is one of the main reasons businesses fail in their early years. Without sufficient cash flow to cover expenses, operations can be at risk.


How to Avoid It: Track all income and expenses, and plan to always have enough cash to cover operational costs. Consider offering early payment discounts to customers or negotiating longer payment terms with suppliers.


6. Not Monitoring Financial Results


Many entrepreneurs focus solely on sales and neglect to review financial results regularly, which prevents them from identifying problems or areas for improvement in time.


Tip: Review financial statements, such as income statements and balance sheets, at least monthly. This will allow you to make informed decisions and adjust strategies as needed.


7. Hiring Staff Too Soon


While it can be tempting to expand your team quickly, hiring staff before the business is financially stable can create a significant financial burden.


How to Avoid It: Assess whether hiring is truly necessary or if freelancers or external services can suffice. Ensure the business’s revenue can cover salaries and benefits before growing the team.


8. Not Considering Taxes


Some entrepreneurs forget to set aside money for taxes, and when tax season arrives, they face unexpected expenses that impact cash flow.


Tip: Consult a tax advisor or accountant early on to understand your tax obligations and set aside a portion of your income to cover taxes. Staying up to date on payments will save you from legal issues and additional costs.


9. Not Planning for Growth


Many startups succeed in their early months but fail to prepare for growth, leading to disorganization or financial mistakes.


How to Avoid It: Plan for growth from the start. Define how you’ll scale your business in a controlled manner, maintaining a balance between investment and expected returns.


Managing the finances of a new business is a critical task for long-term success.


Avoiding these common mistakes and adopting good practices from the beginning will help you build a solid financial foundation and navigate challenges as they arise. Remember, at Bernez, we’re here to help you manage your business finances and provide the support you need to ensure your business thrives.

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